Conclusion!

After conducting a business research between McDonald and KFC, we can see that McDonald is the leader in the fast food industry. Many consumers would prefer to choose McDonald compared to KFC. Customers choose McDonald mainly due to the reason that they serve high quality foods at an inexpensive price. McDonald is selling the value set meals at three periods per day, which is during morning (breakfast), afternoon (lunch), and night (dinner). This is a good business idea for McDonald to sell and target more customer segments of different races or ages. McDonald set meals are sold at affordable prices and they provide different varieties of burgers such as chicken and beef. Furthermore, McDonald serves many types of meals, burgers, and ice cream to the public. Hence, this gives the customers the feeling of having a variety of choices to choose from for their meal. Not only that, many people would prefer to buy the ice cream from McDonald rather than KFC. What causes this happen? Through observations, people tend to buy ice creams from McDonald because McDonald in Jusco has a separate counter which only sells the ice creams. Due to this reason, people feel that it is more convenient and they can purchase an ice cream without a long queue at the main counter. All of these reasons are factors on how McDonald became the leader of the fast food industry in the whole world.