Observations (Dinner)

In this post, it would like to tell you about the observations of KFC and  McDonald during dinner period. The 5 sessions of observations (30 minutes each) for McDonald and KFC will be taken in this section.

• The dinner duration has started to observe from 6.00 pm to 9.00 pm.
• There are many people lining up in front of the counter of McDonald and waiting for their turn to make an order (start from 6.00 pm).
•  The people are crowded in McDonald during dinner time. In the first 30 minutes (6.00 pm-6.30 pm), there was around 20 people started to wait for ordering their meal.
•  There are different race of customers such as Malay, Chinese, and Indian. The number of Malay customers during the whole dinner session is 58, Chinese is 45, and Indian is 25.  
• Besides that, some of the customers would like to take away the meal and some would like to take their meal in the restaurant.
• The environment of McDonald is lively because there are lot of people choose to enjoy their meal in McDonald. 
•  When looking at the picture, some people are enjoying the meal with their family after shopping in Jusco.
• Furthermore, many parents would like to bring their children to McDonald and order the "Happy Meal" for their children at the same time. In the 3 hours observation, there are an average of 2 sets of Happy Meal will be sold in every 30 minutes.  
• The hot sells in McDonald during dinner are McChicken, Spicy Chicken McDelux, and Filet-o-Fish. The amount of McChicken that has been ordered by the customers is 32 sets, Spicy Chicken McDelux is 40 sets, Filet-o-Fish is 28 sets, and other meals is 25. ( approximate estimated)  
• On the other hand, KFC is not having so many customer at the same time. 
• There are average not more than 10 people making order within every 30 minutes.
• The staffs in KFC are not efficient, because they won't clean the rubbish in a short period.
• Most of the customers in KFC are Malay. Malay is 25 people, Chinese is 20 people, and Indian is 12 people. 
• People would like to buy set meal such as snack plate and dinner plate. There are around 48 people of customers are eating fried chicken especially spicy chicken in KFC, 6 people are ordering burger, and 3 people are buying other meals in McDonald. (approximate estimated)