First, thanks you for viewing my blog. This blog is going to tell you about the popularity of McDonald causes itself to become the leader of fast foods in worldwide. McDonald's headquartered is United State, this company began in year 1994 operated by Richard and Maurice McDonald. In year 1955, Ray Kroc founded the McDonald's Corporation and opened the first restaurant in Des Plaines, IIlinois. Today, McDonald is the largest chain of hamburger fast food restaurants in the world and they are having more than 33,000 franchises in 119 countries.
In Malaysia, there are a lot of fast food restaurants are similar to McDonald such as Kentucky Fried Chicken (KFC). Although KFC's main product is fried chicken, at the same time, it is also selling several types of delicious hamburger. Unfortunately, it is unable to win McDonald no matter in popularity, sales and others. Now, let me do a research and the purpose of this research is identify why McDonald is so success while compare to KFC and what cause the people chosen McDonald rather than KFC.
To complete this research, i would like to choose the McDonald and KFC which are located in AEON(JUSCO), Wangsa Maju to do some comparisons.
To get more information about the research, please follow my continuous post in this blog. Because i will going to update more information after I have done my research.
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